SEO History, Evolution and Google Updates

                                     EVOLUTION OF SEO

        SEO  is simply the process of optimizing websites or webpages for making   them search engine friendly.  Search engines work by the processes of  Crawling, Catching and Indexing. Crawling is the process of fetching data prom webpages and by Indexing the scanned data is categorized and is stored into  giant databases from where we can fetch it later on by the process of Indexing.

  In SEO there are mainly two optimization techniques. On page SEO and Off page SEO.On page SEO includes providing good content, good keywords,selection, putting headings on correct pages etc. Off page  SEO includes link building increasing link popularity by submitting  open directories link exchange etc.

                              

 At initial time Google was Niche Specific for search results. It worked on content specific manner.It placed the search result on the basis of the number of times a particular keyword is present in page. The webpage with more times the searched keyword will be at top search result.

Only white hat SEO practices are recommended as apart of good design.Black Hat SEO Practices are

techniques that search engines do not approve and attempt to minimize the effort.      

  Social Media Signaling

                      By 2010 people started spending more time on social medias.Then google decided to take social media as a strategy for ranking method.As social media promotion increased the page ranking all started using this and as a result its ranking lost.So a social media authority was introduced . Social media authority decided the influential power of people .Influential power is not determined by the number of followers but the interactions they are giving.it is also determined by the links in the profile which are from a related webpage.Related links became more important.links should be from a topic related page.Thus google tried to make their pages highly interactive.As a part they introduce google suggest.it made the site more interactive.Google also introduces a web spam team to maintain  the quality of the search results.

                          Google Algorithm Updates

              1. Panda Update

Google Panda was the first strong algorithmic change that they made to their site. Panda update started in 2011. It deals with content spamming.Panda update was applied on webpages containing content duplication, low quality contents,spelling and grammar mistakes, content spinning, tinny pages, etc.Panda update was introduced to ensure the quality of search result and google made it a permanent filter in their main algorithm. 

           2. Pirate update

  It was introduced for webpages that violate the copyright at.DMCA complaints can be filed against such pages.

           3. Penguin Update

 It was introduced in 2012 and it was related to link spamming.Link spamming includes link building from low quality websites link building from directories,link selling or buying, lin exchange, comment spamming, sneaky links, wiki spamming,
guest blogging etc.

          4.Pigeon Update

            Pigeon Update is related to Local SEO that is the listing of websites based on a local area.  For this we should have a google verified  address and  our location should be geo tagged.

          5. EMD Update

                       Exact Match Domain update is related to mixing the focusing keyword with the  domain address of the website.

       6. Humming Bird Update

             

  Humming Bird update is related to semantic search result. The most accepted or interacted pages will be given as the result.The defect is that if wrong answer is accepted by most users google will also list it as the search result.

    

         7. Rank Brain Update

               This one is a modification of Humming Bird Update .In it search engine itself act as a human being  using artificial intelligence. Search nature of different users differs so search engine achieves the intelligence to understand the search criteria.

     8. Mobile Friendly Update

               

Also called as Mobilegeddon Update. Web pages should be mobile friendly.The search result should be of high quality and relevant results, where text is readable without tapping or zooming.

   

        Conclusion

                     Google updates are introduced to maintain the quality of the search results and to avoid low quality webpages from the search results.Each updates they introduced filtered many low quality websites through their powerful algorithms.These algorithms are also integrated into googles main algorithm as permanent filters.

Soumya S Anand